Markup refers to a system of annotating content to define and structure information within documents, enabling browsers and software applications to clearly interpret and display the data. Put simply, markup acts as a framework to ensure digital content is consistently formatted, readable, and properly structured.
Markup exists in various formats, but HTML (HyperText Markup Language) remains the most commonly utilized form. HTML tags identify different content types, such as headings, paragraphs, lists, images, or tables, instructing browsers exactly how these elements should be displayed.
Another popular markup language, XML (Extensible Markup Language), enables users to define their own unique markup tags to structure content. This flexibility allows XML to clearly represent diverse types of data structure across different software applications and industries.
Structured markup improves content readability and accessibility for users, while also enhancing content indexing and understanding by search engines, thus contributing to improved visibility online.
In short, markup facilitates clear content presentation, helps maintain consistent navigational structures, and supports interoperability across various digital platforms and tools. Understanding markup is fundamental for anyone involved in creating or managing online digital content.